Diversify with Micro Empires, with Jennifer Grimson

Our guest today is Jennifer Grimson, a coach, real estate investor, and podcaster, who created a concept called Micro Empires. In this episode, she breaks down the many ways she invests and how you can build your own micro empires too! If you are ready to diversify your income streams and set yourself free financially, then this episode is for you! Learn more about Jennifer and her journey at reiclarity.com!

“My thought was if it belongs to me, it’s an empire.”


Jennifer was a single mother, who lost everything in her life twice. She found herself with no money, no job, and no place to live with her two children. After the second time, she realized that she didn’t want to be dependent on others anymore and instead of only looking for a job, she started to search for ways to diversify her income and build lasting wealth.

This is when the concept of micro empires was born. Jennifer started to build different streams of income which included her day job as a salesperson, coaching, real estate investing, and art. 

“There’s always something that you can do, hopefully, that you enjoy. And hopefully, that builds on what you’re already doing.”


Jennifer suggests to always have at least 3 streams of income. To find these streams, look at your talents and figure out what you do so well that other people ask you for it. Then start to build businesses around these talents.

Jennifer was always good at storytelling so she built her micro-empires around business coaching, high-level executive resume writing, and Linkedin networking coaching. She also invests in multifamily real estate and until earlier this year, Airbnb. She invests in broad-based index funds and paints as well.


According to Jennifer, believing that what you’re doing is worth it is important and it often requires a mindset shift. Her advice on how to start charging for what you love to do:

  • Be consistent and work towards your goal in small steps every day to move the needle.
  • Do something every day that scares you.
  • Be honest about what you need and don’t be afraid to tell it to others as well. 

“I’m looking at other multifamily but really anything that creates cash flow is what I’m interested in.”


Jennifer always wanted to get into real estate investing. She started out with Airbnbs using her 401k. This turned out to be so lucrative that she was able to quit her corporate job at the end of 2018. However, the market was becoming too saturated, so Jennifer decided to sell her Airbnbs just a month before COVID hit.

Jennifer has been investing in a joint venture with 67 doors and in the future, she would like to buy more multifamily. 


Jennifer’s advice on finding ways to make money while keeping your day job:

  1. Know your finances and use the tools and resources that are available
  2. Understand your mindset, blocks, and limiting beliefs
  3. Take action, learn and try things, and don’t be afraid to ask questions

Mentioned in the show:

  1. Jen Sincero – You Are a Badass
  2. Gavin de Becker – The Gift of Fear
  3. www.micro-empires.com
  4. https://micro-empires.com/coaching/ 
  5. www.bakercollins.com
  6. www.shineinsurance.com/reiclarity

Learn how to grow your portfolio and reach incredible success the right way! Visit us here for everything you need to know: www.shineinsurance.com/reiclarity

Special thanks to Jennifer Grimson for taking the time to share so many great insights with us

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Until the next time, We truly appreciate you listening.

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